Introduction
Bernette is a company that produces machines that are exclusive to the brand. This suggests that they are independently produced and are not a product of Bernina, an established sewing machine brand. Customers often assume that these machines have a link with Bernina due to the similarity of the two names. However, as this article will explore, Bernette sewing machines are not made by Bernina but are instead produced by the Bernette company.
History of Bernette
Bernette, a European brand owned by the company Riccar International, was established in 1977 in Germany. Originally, the company produced simple and basic-level machines, such as zig-zag hem machines and overlockers, aimed at the novice sewing enthusiast. In 1990, the company shifted its focus to computerized sewing machines with increasingly robust features and also developed embroidery machines.
The company took a vast step forward when it released the 870 DECO, a computerized serger featuring an auto-thread-holder and a built-in rolled hem stitch. This model set a new standard for serger machines and enabled Bernette to become a top-tier player in the European market.
Comparing Bernette and Bernina
Bernina, established in 1893 by the father and son duo of Franz and Fritz Keller, is a prominent international sewing machine brand. Bernina machines are known for their detailed and precise stitching and are used mainly by quilters, dressmakers and home decorators to carry out various sewing activities. Meanwhile, Bernette machines provide more affordable alternatives to Bernina’s popular models.
The two brands differ not only in their price points but also in the type of product they offer. While Bernina focuses on making classic, traditional machines, such as the classic 440QE, Bernette instead focuses on the production of modern, computerized machines. One example is the Bernette E90e, a machine known for its user-friendly design and many specialty stitches.
Advantages of Bernette Sewing Machines
Bernette sewing machines hold several advantages over machines offered by rival brands. Firstly, all of their computerized models boast a variety of features including an LCD screen, tool kit, selection of stitches, automatic thread holder and more.
Bernette machines are also incredibly reliable, owing to their superior build quality and modern design. Furthermore, all of their machines, apart from the DECO series, are compatible with all of the major thread brands and come with a 25-year warranty.
Design & Visual Appeal
At first glance, Bernette sewing machines appear effortlessly stylish and fashionable. However, the stylish, modern design does not come at the cost of practicality or usability. All machines are ergonomically designed, with a spacious work area and an extra-light carrying weight. The company also produces a few innovative models that come with a sleek, sci-fi aesthetic.
When compared to other machines on the market, Bernette stands out due to its unique, eye-catching designs. Whether in a shop window or online, customers are sure to find a machine that stands out among the competition.
Price & Accessibility
An important factor to consider when investing in a sewing machine is the cost. All Bernette machines come at an affordable price, allowing even beginners to purchase a machine with ease. Furthermore, the company offers several discounts and promotional offers throughout the year, increasing the accessibility and attractiveness of the product.
Popularity & Brand Recognition
Although Bernette is not as well-known as some of its more famous rivals, it enjoys a large fan base of loyal customers. On top of that, Bernette machines have seen success among home-sewers, due to their high-quality results and considerable durability. Some of the company’s most popular models include the Bernerte 530 and 300.
Cross-Border Presence
One of the reasons why Bernette sewing machines have gained popularity over time is because of its presence in different countries. The company has a large network of distributors located across the world, which enables customers to find a store that sells Bernette machines in their local area. Additionally, customers can purchase machines directly from the company’s online store.
Conclusion
Bernette produces quality machines that present an accessible and well-crafted alternative to those offered by Bernina. With its increasingly sophisticated models boasting features such as a user-friendly interface, large selection of stitches and stylish designs, it is easy to see why the brand is becoming a top choice among home sewers.
