Brother International Corporation
Brother International Corporation is an industrial conglomerate that was founded in Hiroshima, Japan in 1908. Brother is the leading sewing machine producer in the world, and has earned the title of ‘World’s Number One Sewing Brand’ with its high-quality machines, innovative features, original designs, superior technology, and excellent customer service. Brother also manufactures a range of other domestic and industrial sewing and finishing products and accessories.
History of Brother Sewing Machines
In 1932, Brother’s first sewing machines started to emerge from its Japanese factories. Brother soon started to gain recognition in the United States and Europe, with the production of its first domestically-manufactured sewing machines in 1971. While Brother has always prided itself on its technological innovation, its products have evolved to keep up with the changing needs and trends of the sewing industry.
Brother Sewing Machine Product Range
Brother offers a wide range of high-end, top-of-the-line sewing machines that range from mid-level to professional. Its machines come in both manual and computerized types, and are engineered with the latest technology and features. Its products are designed to meet various sewing needs and skill levels, from beginner to experienced quilters, sewers, and embroiderers. The product range includes top-of-the-line embroidery machines, quilting machines, and heavy-duty machines that are able to sew through multiple layers of fabric.
Features of Brother Sewing Machines
Brother’s sewing machines are packed with features designed to make sewing easier and more enjoyable. Its machines come with a range of accessories, including different feet and needles, as well as an automatic threader and a needling feature that helps select the best needle for the fabric being used. Many of Brother’s machines are also compatible with a range of specialty presser feet, that provide more detailed stitching and finishing. In addition, many can be easily integrated with mobile apps for even more sewing possibilities.
Sewing Technology Used in Brother Sewing Machines
Brother machines use a combination of advanced technologies to make sewing and quilting faster and easier, with fewer errors and better results. The machines feature sophisticated LCD screens and advanced tension and stitch control systems. Many Brother sewing machines also come with a ‘MyCustomStitch’ feature, that lets users design, customize, and save up to 30 custom stitch patterns. Brother also offers a wide range of specialty stitch patterns and stylized fonts, with both decorative and practical applications.
Brother Sewing Machines in the Marketplace
Brother’s machines are among the most popular in the market. The company is considered to be one of the leading names in the sewing machine industry, with its products highly rated for their innovation, quality, performance, and value. The company is renowned for its commitment to customer service, and has a number of retail outlets that provide service and support.
Environmental Practices of Brother Sewing Machines
As a leader in the sewing machine industry, Brother is leading the way in environmental sustainability. Its product range is designed to be energy-efficient and eco-friendly, with durable components and recyclable materials. Brother machines also feature an auto-off function, so machines can be easily set to switch off when not in use. The company has also reduced its use of hazardous materials such as lead, cadmium and mercury, and its production processes use less water and energy than ever before.
Brother Sewing Club and Tutorials
Brother’s commitment to its customers continues with its Sewing Club and its myriad of tutorials and video lessons. This online resource provides customer with a wealth of information on topics such as machine maintenance, sewing techniques, embroidery tricks and hacks, and even project ideas. In addition, Brother organizes workshops and events, with hands-on classes and demonstrations from expert instructors.
Confirmed Brother Sewing Machine Quality
Many of Brother’s machines have been approved by Global Certification Bodies for their compliance with quality and safety standards. This ensures that all Brother products are free from defects and meet industry standards. Above all, Brother provides a two-year warranty on its machines, giving customers peace of mind that they’re investing in a quality product.
