Origin and History of the Singer Sewing Machine
The Singer Sewing Machine Company was established in 1851 by Isaac Merritt Singer. Born in Pittstown, New York and self-taught, Singer eventually patented the first practical and efficient lockstitch sewing machine. By 1863, Singer was the largest sewing machine manufacturer in the world and Singer machines were used in every place imaginable and on everything from clothing to upholstery to sails. During the 1950’s, Singer’s success continued, with the company remaining the leader in the industry.
The Cost of the Machine in 1950
In the 1950’s, the Singer Sewing Machine cost around $50 and was popular among households. Unfortunately, by the end of the 1950’s, the cost had increased, but the power and features of the machine kept the Singer sewing machine ahead of the curve, even into the 1960’s. There were also many attractive incentives, such as the ability to buy a machine “on time” which meant purchasers could pay for their machines in monthly installments.
Singer Sewing Machines and Popular Culture
In the mid-1950’s, Singer was mentioned in popular culture—namely, the Broadway Musical “The Music Man” made its own mention of the famous machine. With its high fashion and diverse ranges of quality and cost, the Singer machine was incredibly popular. The company was so highly sought after that its machines appeared in Sears catalogues as early as 1911.
Features and Benefits of the 1950 Singer
Not only was the Singer Sewing Machine cost effective, but it was also incredibly user friendly. Distinctive features of the 1950 Sewing Machine include the durable gear drive motor, a halogen lighting system, and a heavy duty frame. The impact of the machine cut production time for an approximation of thirty-five stitches a minute. The machine was also capable of accommodating sleeves, hems, zippers and blind stiches.
Urban Legends and Longevity
Throughout the 1950’s, Singer Sewing Machines received press from magazines such as the Ladies Home Journal as well as most consumer magazines of the time. Singer became an iconic standing in the sewing industry, with many of the machines still standing in nearly mint condition to this day. With styles ranging from classic, to modern and vintage, Singer machines are still sought after by those who want something that will last a lifetime and with care, the Singer Sewing Machine can last a person a generation or longer.
Competition in the Marketplace
In the 1950’s, Singer faced competition from other brands such as White and Davis. Many of these machines were mass produced, while Singer offered individualized customer service, repair and delivery. The combination of customer service and a cost of $50 USD made the Singer Sewing Machine the most popular machine of its time and a potential household essential.
Advancements in Technology
In the era of the 1950’s, technology was still in its early stages. The manual Singer machines still dominated the market, with only fewer electric models available to the consumer. Though electric sewing machines still cost more, customers desired the convenience and cost-effectiveness of the electric models, as opposed to the manual. By the end of the 1950’s, the cost of an electric Singer Sewing Machine was around $85 USD.
During the 1950’s, Singer took up the majority of the market share due to its low pricing and its ability to keep up with the latest trends in fashion. The unique Singer machine also helped give sewers and crafters a unique look and feel. With attention to detail and customer service, Singer was able to maintain a relatively large market share and high brand perception.
The Singer Aftermarket
Not only did Singer’s machines offer sophisticated technology, the company offered an impressive range of services. For example, Singer’s aftermarket service included on-the-spot repair, maintenance and delivery. Therefore, not only did Singer provide an affordable price point in regards to cost, the company also supplied customers with peace of mind.
Customer Reviews & Brand Perception
Throughout the 1950’s and beyond, Singer Sewing Machines earned a number of good customer reviews. Customers praised the company for its reliability and accuracy, as well as its user-friendly interface. Similarly, Singer Sewing Machines’ brand perception remained positive, due to its easy-to-use models and customer service.
In conclusion, the Singer Sewing Machine was an important part of the 1950’s. With a cost of around $50 USD, customers were able to enjoy the full range of features the Singer Sewing Machine had to offer. Not only was the machine cost-effective, but Singer’s brand perception remained positive with an impressive range of customer service and repair. Moreover, with its iconic design and dedication to customer service, it is no surprise that Singer sewing machines are still in use today, over 70 years later.