In today’s sewing world, no name is more iconic than Bernina Sewing Machines. Known for their quality and precision, Bernina machines are often the first choice for both amateur and professional sewers. But where exactly are Bernina sewing machines made? The answer is not nearly as straightforward as one might expect.
Bernina has been around since 1893, when the company was first headquartered in Steckborn, Switzerland. Through the following decades, Bernina experienced both successes and hardships; it was during the early 1940s, for instance, that the company faced a near-total shutdown due to a lack of resources. Nevertheless, Bernina persevered, and in 1957, the company began to build its first set of fully-automated sewing machines in a brand-new facility outside of its native Switzerland.
Time and technology continued to advance, and in the late 1980s, Bernina made the move to Asia. It was then that Bernina started to manufacture its machines in two factories located in Thailand and China. This move enabled Bernina to reduce expenses as well as increase production levels, as the company now had access to a low-cost workforce and more efficient manufacturing processes.
Today, the majority of Bernina sewing machines are still made in the two aforementioned facilities. However, the company has also established a third factory near Bangkok, Thailand. This new factory, which opened its doors in 2018, is significantly larger than the ones in China and features a wide array of highly advanced technological equipment specifically designed for sewing machine production.
Even though Bernina has officially shifted its production facilities to Asia, the company still retains its Swiss roots. All of the machines manufactured in its overseas factories undergo several levels of rigorous testing and inspections before they are released to consumers. This enables Bernina to guarantee the high quality and accuracy that it is known for.
It is clear that Bernina has come a long way since its beginnings in Steckborn. Over the years, the company has had to make several historical decisions, such as transitioning its factories to Asia. Nonetheless, Bernina’s dedication to quality has not wavered in the slightest throughout the years, and this is evident in the top-notch sewing machines they continue to produce.
Global Presence
Bernina’s sewing machines are now used in over 100 countries around the world. The company employs over 700 people in their manufacturing plants in Asia, and their products can be found in thousands of brick-and-mortar stores, as well as in every corner of the digital world.
In addition to its already extensive sales network, Bernina has also established a presence in pop culture. A variety of famous artists, fashion designers, and brands have partnered with the company over the years. This includes Steve Madden, a luxury footwear designer, as well as fashion illustrator Garance Doré.
This kind of widespread recognition is only proof of Bernina’s commitment to quality. The brand has been able to stand the test of time, even as competitors have come and gone. This is no doubt because of the company’s extensive selection of machines, excellent customer service, and, of course, its unwavering commitment to producing the highest quality sewing machines.
Innovations and Adaptation
Throughout its history, Bernina has always been dedicated to innovation. The company is constantly creating new products, redesigning existing machines, and implementing various technological improvements.
Perhaps the most impressive example of Bernina’s innovation is their 3 Series sewing machines, which feature both whipstitch and zigzag capabilities. This innovative line of machines was designed to appeal to a broader demographic, as well as to help Bernina stay competitive in the global market.
Not only is Bernina committed to innovation, but they also understand the importance of adapting to changing market conditions. As a result, the company continues to focus on developing more eco-friendly models, as well as machines that are more accessible to a wider range of incomes.
Accessories and Tools
In addition to its sewing machines, Bernina also produces a wide range of accessories and tools. These include tension gauges and dual-function foot controls that allow for more precise stitching. The company also offers a comprehensive selection of presser feet and cutting tools.
These accessories and tools not only help to ensure that sewing projects are properly set up, but also make the entire process much easier and more successful. They help sewers produce even stitches, create certain patterns and shapes, and achieve the desired look and feel of their project.
Customer Support
Known for its quality and innovation, Bernina also excels in customer support. The company offers an extensive range of customer service options, including repair services, online tutorials, and even a 24-hour customer support hotline.
What’s more, Bernina offers both in-person and online classes. This allows customers to learn more about the ins-and-outs of the machines and ensures that they can get the most out of their machines.
Overall, Bernina provides an unmatched level of customer support. With a wide range of customer service options, helpful tutorials and classes, and even a handy repair service, Bernina’s customers are sure to receive the attention they deserve.
